Marketing and Advertising Expert, Gustavo Martinez

Advertising and Marketing have been the main area of expertise in the past thirty-five years for Gustavo Martinez. All this time has seen him work for globally recognized companies that deal in the business of marketing whereby he has held various positions such as president and Chief Executive Officer. This has surely earned him a great deal of experience within the marketing and advertising profession.

According to Gustavo, creativity is one very vital asset to the success of any firm dealing in the business of marketing or even advertising. This is in contrast with other types of businesses whereby well-defined processes are worked on for the purposes of business growth and success.

Creativity in this context is implemented in terms of employing highly talented individuals who mainly work well in an independent environment free from restricting organizational structures. To Gustavo, this is what he terms as a consultancy model and he stresses how well it works for firms in the marketing and advertising business.

Due to the rate at which new startups are failing within their first three years, Gustavo has partnered with UV Business Acceleration Company in order to work on a project aimed at facilitating business acceleration and thus reduce the rate of these failing businesses. He aims at eliminating the traditional way of marketing which is based upon trial and then checking for errors.

According to Gustavo, the aspects of motivation and inspiration are important for any leader. He practices this by ensuring that one is placed in his or her area of interest and through creating an environment in which individuals who perform well are recognized.

A modern trend that captures Gustavo’s interest is the Internet of Things in which he gives an example of a refrigerator that offers various options such as choice of foodstuff type, placing an order for it and waiting for its delivery by a drone. Through this example, Gustavo tries to bring out how robust this new technology is and how much its application will change the marketing outlook.

In addition to the creativity part, Gustavo also emphasizes that the process of recruiting only the best talent they can get is definitely one of the top strategies that have aided in business growth within the time he has served in the advertising industry.

Acknowledging peoples’ worth, patience, learning from talented individuals, kindness and spirited listening are some of the habits that according to Gustavo have made him a fruitful entrepreneur.

Read more:

Gustavo Martinez | Ideamench
Gustavo Martinez – Medium

Learn more about Gustavo Martinez:

Q&A with Gustavo Martinez, Marketing and Advertising Consultant

The Chainsmokers Now Have a Diamond Single

“Closer” has become the biggest hit for the Chainsmokers duo, a song that they released together with Halsey two years back. After all this time, just recently the song became a certified diamond in the country for shipments of the song that have gone way over 10 million units. The musicians could not wait to break the great news to the public, therefore, they took on to their social media pages to announce the achievement. They posted pictures on their Instagram accounts proudly holding the diamond certification plaques as a way of proving this huge achievement to the public and also their fans

The song received the platinum certification last year from the Recording Industry Association of America, which is the organization in charge of the music industry. The platinum certification for “Closer” was awarded when it achieved sales of over 7 million units. These achievements are usually updated on the RIAA website.

In the Summer of 2016, “Closer” quickly jumped to emerging at the top position for the top 100 hit songs of the time. Also, the song surprised countless people for holding the position for much longer than they had a predicted. It was an indication of the song has become a favorite to music lovers. Further, the Chainsomokers hit song also took the top position when compared with other hit songs from a variety of genres. “Closer” also made history by becoming the fourth longest-running number one hit song in the USA.

The song has been a great success such that the Chainsmokers received a nomination for a Grammy award. Even though they did not win the award, it put them in limelight more than any other song they have done before. The song also won numerous awards and over the years its sales have been rising. It has continued getting more airplay in radio stations, and more people are streaming it every day.

Although Chainsmokers pride themselves of other top hits, none other boosted their career in a great way than “closer.” It has completely changed whom they were before and fans now consider them as superstars. It has also boosted Haisley’s career in music in a big way.

The Impressive Young Career of Yanni Hufnagel

A native of Scarsdale, New York, Yanni Hufnagel has been impacting the sports world for quite some time. Hufnagel has been a player, commentator and now an assistant coach. He has a passion for the game and has become well respected as a top college basketball recruiter. His work has helped to impact some top players, several of which are in the NBA today.


Hufnagel worked as an assistant coach for the Harvard Crimson for several years. Working under Tommy Amaker, former Duke star, Hufnagel helped the Crimson to make multiple NCAA tournament appearances. Harvard had four twenty-win seasons while Hufnagel was an assistant coach. The team also won four conference titles during this time. Hufnagel became recognized for his ability to recruit and was praised by many national organizations like ESPN and CBS Sports.


After Harvard, Hufnagel moved to Vanderbilt University. Hufnagel was able to continue the success he had previously at Harvard. He continued excelling as a recruiter. In 2014 he had one of the top recruiting classes in the country ranking in the top 30. That recruiting class included Wade Baldwin IV and Matthew Fisher-Davis, both who would go on to play professionally. Hufnagel was so impressive that he was invited to participate in a conference held by Nike. This conference had some of the top athletic directors and assistant basketball coaches that were viewed as future leaders.


Hufnagel has been able to work with many top names during his career. He has worked under well-known head coaches like Kevin Stallings and Cuonzo Martin. He had a huge role in developing NBA star Blake Griffin when he was at Oklahoma University. As an assistant at California University, Hufnagel was responsible for recruiting Jaylen brown and Ivan Rabb, both who are playing professionally. Yanni Hufnagel has proven he is a top-level recruiter and assistant basketball coach.