Marketing and Advertising Expert, Gustavo Martinez

Advertising and Marketing have been the main area of expertise in the past thirty-five years for Gustavo Martinez. All this time has seen him work for globally recognized companies that deal in the business of marketing whereby he has held various positions such as president and Chief Executive Officer. This has surely earned him a great deal of experience within the marketing and advertising profession.

According to Gustavo, creativity is one very vital asset to the success of any firm dealing in the business of marketing or even advertising. This is in contrast with other types of businesses whereby well-defined processes are worked on for the purposes of business growth and success.

Creativity in this context is implemented in terms of employing highly talented individuals who mainly work well in an independent environment free from restricting organizational structures. To Gustavo, this is what he terms as a consultancy model and he stresses how well it works for firms in the marketing and advertising business.

Due to the rate at which new startups are failing within their first three years, Gustavo has partnered with UV Business Acceleration Company in order to work on a project aimed at facilitating business acceleration and thus reduce the rate of these failing businesses. He aims at eliminating the traditional way of marketing which is based upon trial and then checking for errors.

According to Gustavo, the aspects of motivation and inspiration are important for any leader. He practices this by ensuring that one is placed in his or her area of interest and through creating an environment in which individuals who perform well are recognized.

A modern trend that captures Gustavo’s interest is the Internet of Things in which he gives an example of a refrigerator that offers various options such as choice of foodstuff type, placing an order for it and waiting for its delivery by a drone. Through this example, Gustavo tries to bring out how robust this new technology is and how much its application will change the marketing outlook.

In addition to the creativity part, Gustavo also emphasizes that the process of recruiting only the best talent they can get is definitely one of the top strategies that have aided in business growth within the time he has served in the advertising industry.

Acknowledging peoples’ worth, patience, learning from talented individuals, kindness and spirited listening are some of the habits that according to Gustavo have made him a fruitful entrepreneur.

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Gustavo Martinez | Ideamench
Gustavo Martinez – Medium

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Q&A with Gustavo Martinez, Marketing and Advertising Consultant

Brazilian Real Estate Developer JHSF Has A Bright Future Thanks To The Business Mind Of CEO Zeco Auriemo

There are several things which Brazil is known to excel in, especially soccer. Interestingly, though, luxury real estate is known what typically comes to mind when people think about what that nation is great at. JHSF is a company which is seeking to change that, and its developments have been incredibly successful in Brazilian markets, as well as abroad. Although there are many talented and dedicated individuals working for this organization, much of the credit for this success has been rightfully attributed to the entity’s brilliant and determined chief executive officer, who is named Zeco Auriemo.

Remarkable things can happen for a company when the right leadership is finally in place, and this was precisely what transpired with JHSF’s real estate portfolio, both domestically and internationally, when CEO Zeco Auriemo set his sights on improving the company. Part of his plan to grow JHSF involved leading it into markets which it previously had not placed enough focus on. This was primarily a move targeting the luxury property market, which Zeco identified as highly profitable due to the wealthy people that tend to find such luxurious buildings appealing. He took this idea into several JHSF developments, some of which were malls, hotels and residences where high-income individuals could come to live.

Opportunity comes in many forms, though, and Zeco Auriemo knows this all too well. The decision he made to push his company’s boundaries and set up properties in American and Uruguayan cities was truly a move of brilliance, and it has brought great rewards to JHSF. While it cannot be predicted what the next business opportunity will be that Auriemo chooses to pounce on, the likelihood of JHSF continuing to show strong growth is extraordinarily high with him at the top, and Brazil’s continuously evolving real estate sector will provide an interesting playground for the CEO.

Fortress investment Group and SoftBank

Investments are one of the ways of people use to free themselves from financial constraints. It is a way of saving for future benefits. It is the dream of every person to have a comfortable future; free from financial worries. Financial constraints are one of the factors that cause stress and depression in many people. However, investing requires someone to have adequate knowledge about the company or business one wants to invest in. it is therefore mandatory for any investor to carry out a thorough investigation and have adequate information about where they are putting their money into. It is also advisable for any person seeking to venture in the investment world, to seek advice from experienced people or from companies that offer advice on investment. This is for the purpose of making the right decisions when making an investment.

Fortress Investment Group is a company that gained popularity due to the wide array of services it offers its clients. The company has been appreciated by many people across the world. Its ability to meet the clients’ needs is one of the factors that prove the company’s expertise. It is a private equity company that deals with investment management of hedge funds, real estate investments and debt securities. Fortress Investment Group was as a result of a partnership between three great investors who had gained a lot of experience in the industry. Fortress Investment Group started as a private equity company which quickly expanded to handle other types of investment.

Due to the company’s success, it was ranked among the best companies in hedge fund management. Peter Briger and Michael Novogratz are also credited as some key people who are credited for the development of the company. The company has achieved a lot of things in its long successful journey in investment management. It was successful in forming NYSE together with other companies such as Goldsman. In addition to that, Fortress Investment Group was able to close a deal with SoftBank which greatly increased the number of shareholders in the company. the deal with Softbank will greatly increase the company’s capital and assets.

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Nick Vertucci Journey in Real Estate

Nick Vertucci is a man who has failed and also found many successes in life. The story of the businessman tells of a personality who has endured all the hardships of life, yet he merged so successful. The real estate expert has founded a very successful academy where he teaches people about real estate investments. The businessman has also written many publications that are being sold on Amazon, speaking about the secrets of success in the competitive market. Many people have realized their dreams by following the footsteps shown by Nick Vertucci. The wealthy investor has raised a very successful real estate business even when the economy of the world faced hardships. The hard work he has been putting in all his investments has paid off so well over the years.

Nick Vertucci story started when he was born in the United States several decades ago. Unfortunately, the businessman lost an interest in education at an early age, so when his father passed away, he left school in search of a living. His family didn’t have a reliable source of income, and this meant that the family didn’t have the basic needs. The first job acquired by Nick Vertucci was that of a taxi driver, and he used his car as a house. When he established a computer parts business, the businessman had a taste of good life. The business brought in good profits and Vertucci married his wife and had kids. The success of the computer business was short lived. The business collapsed, leaving the businessman with losses and a family to feed. The day he ventured into real estate, things turned out to be so well. The real estate business flourished and gave him so many profits, making him one of the experienced executives in the market. The academy he founded has also been fairing on well.

Why the leadership of Equities First Holdings Will Help Them Lead the Lending Industry

Al Christy Jr. had the correct idea when he created Equities First Holdings(EFH) in 2002. By creating EFH, he provided an alternative method to people and businesses who were turned away from banks because they did not qualify for traditional loans. EFH provides financial advice and the equity loan. An equity loan allows a business or individual to use stocks as collateral. The stocks must be approved by EFH before it can be used as collateral. EFH will determine the future value of the stocks before it can be used as collateral.

By offering an alternative method, EFH was responsible for 700 transactions. The transactions delivered nearly a billion dollars to EFH’s customers. Looking towards the future, EFH projects to create nearly 2,000 transactions. They also expect to cross the $2 billion-plateau.

Integrity and professionalism are important components for EFH to reach their professional goals. Christy Jr. is a motivator who ensures that integrity will always be a part of the regular business practices of EFH

Alastair Borthwick

Alastair Borthwick was born in 1913. At the age of 16 he began working at a newspaper in his town. In 1935, he got a job as a reporter. He did not stay at this job for very long though, he was fired within the first year. As a result of getting fired, Alastair jumped into the radio broadcasting world. When the Second World War broke out Alastair joined in on the fight. After the war, he began writing literature about the war and the experiences he and the other men had. He moved out to the coast with his wife where they had their son. Later, they moved to South Aysrshire where they spent the rest of their days, but Alastair did a lot in his time. This article is going to tell you all about his work.

Famous author Alastair Borthwick is best known for a book her wrote that almost never made it to the big time. He liked to write in many different genres, and was successful with pretty much all of them. He wrote many different books that were published, but writing books was not his only specialty. He also was a journalist, broadcaster, and organizer of exhibitions. He liked things that had to do with the wars, and a lot of his books and pieces of journalism rooted from that.

One of the main books that Alastair Borthwick wrote had to do with people making the move into the Scottish hills. The movement was started when there was a giant leap in unemployment. A lot of men and women began to hike through the mountains when they lost their jobs as a way to relieve their minds of worry. Alastair himself took the hike mostly over the weekends. He would hike and sleep in the woods. During this time he developed friendships with many people. He knew he had to write a book to help people understand this time.

Alastair Borthwick was a great writer. He is remembered today for his great work about history. Alastair has left a legacy that will not be going away any time soon.

Gareth Henry- Supporting Future Actuaries

In December 2018, Heriot-Watt University announced a new scholarship for its students enrolled in the Actuarial Mathematics and Statistics Program. Under this scholarship, funded by Gareth Henry, a 2001 alumnus, not only will the recipient receive monetary support but they will also receive mentoring from the benefactor of the program. In addition, the student will receive assistance in finding a job once they graduate from the university. This combination of monetary support and direct coaching from a successful alumnus is rare and will give quite a leg up for those who receive the scholarship.

Gareth Henry, a graduate of the school, is hoping that the scholarship will help others students understand the value of hard study and benefits of success in Actuarial Sciences. Mr. Henry strongly supports the tenets being studied through Heriot-Watt programs. An experienced leader in investor relations, he believes program offerings such as modeling, Artificial Intelligence and qualitative investing are forerunners to the face of future investor relations and expectations, and having this knowledge will position students to be highly successful.

A current resident of New York, Gareth Henry continues to be involved with his alma mater and this scholarship shows his continued support for its students success. The Actuarial Science degree offered at Heriot-Watt is also unique in that students that finish their degrees are often far ahead of other programs at other universities. Unlike many others, the schools program has been accredited from the actuarial profession within the UK. as a result, students who excel might be exempted from certain professional tests that others have to take in order to validate their proficiency in the field of study. Additionally, graduates also have the possibility of receiving credit with the SOA (Society of Actuaries) of North America.

Scholarship recipients must be from the UK, show a financial need for the award and be enrolled in the Actuarial course of study. Gareth Henry will continue to support, guide and mentor those who are selected.


Ashley Brasier Partners with Enterprising Women at Lightspeed

Ashley was inspired by her father to be an architect as a child. She spent her childhood assisting him to draft ideas on building and construction things at their garage, specifically prototyping. She pursued Bachelor of Arts in Visual and Media studies, marketing and management. While schooling, she realized prototyping business was her passion. Her consulting career took off as an intern at Bain and Company. Upon graduating, Bain and Company hired her as a senior associate consultant. It was as the result of her hardworking, self-driven, and valuable skills.

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Three years later, Ashley Lightspeed was determined to explore more opportunity. She found a green pasture at Thumbtack as a category manager. She was delegated with duties to ensure customer needs and satisfaction are met. She emerged as an outstanding event and wedding planner. Due to her extensive experience dealing with the client, her ingenuity and craftsmanship enabled her to connect the dots and realized prototyping skill was helpful in acquiring feedback.

Connecting the Dots

She discovered that prototyping is an essential entrepreneur toolkit since it helps to iterate things faster. On a fundraising pitch, she gained exposer on venture capital. Ashley Lightspeed developed an interest in the idea since she had knowledge and skills to see the future. Her love for education made her quit working and enrolled for her MBA at Stanford University Graduate School of Business. Then she was exploring options to venture in her business. She offered consultation to start up as a mean of supporting herself.

She is a partner at Lightspeed. They offer consultation to small business. It teaches how to invest and grow your business. Her keen personality has helped to maintain her intelligence. She believes that being prudent is a virtual that every inspiring entrepreneur needs. One needs to be patient with the business to grow she noted. Read this article at to learn more.


Rising from an employee to an international entrepreneur: Guilherme Paulus

The tourism and travel industry is one of the booming investment ventures today. When travelers are on the move, the need to know where to go, where to stay, what to eat, as well as what to do arises. The travelers turn to the friend, family, and also travel agents for the information they are seeking. However, the smartest thing to do is to seek information from a highly experienced professional to get clear and highly accurate advice. If you are planning to travel to Brazil which is one of the world’s greatest destinations, Guilherme Paulus is the man to consult.

In his route to greatness Guilherme Paulus, began his journey as an employee at IBM. In his role, he demonstrated essential international business skills. These are the skills he employed to make his company gain international recognition. In a country where entrepreneurship faces enormous hurdles, Guilherme Paulus stood out and established his investments. Besides the top-heavy bureaucracy, high taxes, as well as lack of venture capital, he beat all the odds to attain his entrepreneurship goals.

The story of Guilherme Paulus rising to success in entrepreneurship is a fascinating one. At the age of 24, he met a local government official who had the idea of expanding his tourism venture to Brazil. Mr. Paulus liked the idea and was very keen on it but lacked the capital to invest in it. Luckily, his friend offered the capital while he was entitled to oversee the day to day activities. They named the company Operadora e Agencia de Viagens CVC Tour Ltda.However, his partner left after four years of successful partnership.

Guilherme’s first company attracted lots of movie lovers daily. The company led to the unique Guilherme’s vision in the tourism industry with an aim to follow adventures, fantasy, as well as explorations prevalent in the movies. As the company grew, so did other ideas and this time Paulus invested a total of $600 million in the hotels and resorts industry. Since then he has opened numerous other hotels with the most recent one winning an international award. Being a socially conscious entrepreneur, Mr. Paulus has won multiple accolades and awards as well.

Guilherme Paulus’s: Facebook Page.

Organo Gold Is Revolutionary in the World of Healthy Coffee Alternatives

Organo Gold may not yet be a true coffee industry giant, but it has been around for a full decade at this point, and those in the know are drinking up to their hearts’ content thanks to this innovative alternative coffee brand. The ambitious Canadian brothers who created the company are experts when it comes to marketing their unique beverage. Organo Gold is of great interest to many consumers for its impressively high quality and unique marketing strategy that makes waves all over the planet by allowing the people who buy the products to sell and distribute them independently, which ultimately helps to further grown the brand.

Coffee and tea are what most consumers will recognize the name of Organo Gold for. This special type of beverage product is made from an ingredient that is not found in other brands: Ganoderma. Ganoderma is one of the most healthy foods available, and it is actually a type of mushroom. This mushroom brings to the consumer benefits like skin improvement and helping one’s immunity. Some customers have reported that the beverages they drink from Organo Gold help to ease their anxiousness and stress. In addition to all of this goodness, the drink also is one that people truly find tasty.

Tea and coffee, though they were initially the only products sold by this entity, are not the only offerings that the company has for their customers. There are numerous interesting products now sold by Organo Gold. There is even a special type of toothpaste that is made with Ganoderma lucidum, which aids substantially in the whitening process. With the staggering amount of progress made in the market by this group in such a small number of years, there is a great probability of future expansion for Organo, and this is truly an exciting thought.