Advertising and Marketing have been the main area of expertise in the past thirty-five years for Gustavo Martinez. All this time has seen him work for globally recognized companies that deal in the business of marketing whereby he has held various positions such as president and Chief Executive Officer. This has surely earned him a great deal of experience within the marketing and advertising profession.
According to Gustavo, creativity is one very vital asset to the success of any firm dealing in the business of marketing or even advertising. This is in contrast with other types of businesses whereby well-defined processes are worked on for the purposes of business growth and success.
Creativity in this context is implemented in terms of employing highly talented individuals who mainly work well in an independent environment free from restricting organizational structures. To Gustavo, this is what he terms as a consultancy model and he stresses how well it works for firms in the marketing and advertising business.
Due to the rate at which new startups are failing within their first three years, Gustavo has partnered with UV Business Acceleration Company in order to work on a project aimed at facilitating business acceleration and thus reduce the rate of these failing businesses. He aims at eliminating the traditional way of marketing which is based upon trial and then checking for errors.
According to Gustavo, the aspects of motivation and inspiration are important for any leader. He practices this by ensuring that one is placed in his or her area of interest and through creating an environment in which individuals who perform well are recognized.
A modern trend that captures Gustavo’s interest is the Internet of Things in which he gives an example of a refrigerator that offers various options such as choice of foodstuff type, placing an order for it and waiting for its delivery by a drone. Through this example, Gustavo tries to bring out how robust this new technology is and how much its application will change the marketing outlook.
In addition to the creativity part, Gustavo also emphasizes that the process of recruiting only the best talent they can get is definitely one of the top strategies that have aided in business growth within the time he has served in the advertising industry.
Acknowledging peoples’ worth, patience, learning from talented individuals, kindness and spirited listening are some of the habits that according to Gustavo have made him a fruitful entrepreneur.
Learn more about Gustavo Martinez: