Marketing and Advertising Expert, Gustavo Martinez

Advertising and Marketing have been the main area of expertise in the past thirty-five years for Gustavo Martinez. All this time has seen him work for globally recognized companies that deal in the business of marketing whereby he has held various positions such as president and Chief Executive Officer. This has surely earned him a great deal of experience within the marketing and advertising profession.

According to Gustavo, creativity is one very vital asset to the success of any firm dealing in the business of marketing or even advertising. This is in contrast with other types of businesses whereby well-defined processes are worked on for the purposes of business growth and success.

Creativity in this context is implemented in terms of employing highly talented individuals who mainly work well in an independent environment free from restricting organizational structures. To Gustavo, this is what he terms as a consultancy model and he stresses how well it works for firms in the marketing and advertising business.

Due to the rate at which new startups are failing within their first three years, Gustavo has partnered with UV Business Acceleration Company in order to work on a project aimed at facilitating business acceleration and thus reduce the rate of these failing businesses. He aims at eliminating the traditional way of marketing which is based upon trial and then checking for errors.

According to Gustavo, the aspects of motivation and inspiration are important for any leader. He practices this by ensuring that one is placed in his or her area of interest and through creating an environment in which individuals who perform well are recognized.

A modern trend that captures Gustavo’s interest is the Internet of Things in which he gives an example of a refrigerator that offers various options such as choice of foodstuff type, placing an order for it and waiting for its delivery by a drone. Through this example, Gustavo tries to bring out how robust this new technology is and how much its application will change the marketing outlook.

In addition to the creativity part, Gustavo also emphasizes that the process of recruiting only the best talent they can get is definitely one of the top strategies that have aided in business growth within the time he has served in the advertising industry.

Acknowledging peoples’ worth, patience, learning from talented individuals, kindness and spirited listening are some of the habits that according to Gustavo have made him a fruitful entrepreneur.

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Gustavo Martinez | Ideamench
Gustavo Martinez – Medium

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Q&A with Gustavo Martinez, Marketing and Advertising Consultant

Brazilian Real Estate Developer JHSF Has A Bright Future Thanks To The Business Mind Of CEO Zeco Auriemo

There are several things which Brazil is known to excel in, especially soccer. Interestingly, though, luxury real estate is known what typically comes to mind when people think about what that nation is great at. JHSF is a company which is seeking to change that, and its developments have been incredibly successful in Brazilian markets, as well as abroad. Although there are many talented and dedicated individuals working for this organization, much of the credit for this success has been rightfully attributed to the entity’s brilliant and determined chief executive officer, who is named Zeco Auriemo.

Remarkable things can happen for a company when the right leadership is finally in place, and this was precisely what transpired with JHSF’s real estate portfolio, both domestically and internationally, when CEO Zeco Auriemo set his sights on improving the company. Part of his plan to grow JHSF involved leading it into markets which it previously had not placed enough focus on. This was primarily a move targeting the luxury property market, which Zeco identified as highly profitable due to the wealthy people that tend to find such luxurious buildings appealing. He took this idea into several JHSF developments, some of which were malls, hotels and residences where high-income individuals could come to live.

Opportunity comes in many forms, though, and Zeco Auriemo knows this all too well. The decision he made to push his company’s boundaries and set up properties in American and Uruguayan cities was truly a move of brilliance, and it has brought great rewards to JHSF. While it cannot be predicted what the next business opportunity will be that Auriemo chooses to pounce on, the likelihood of JHSF continuing to show strong growth is extraordinarily high with him at the top, and Brazil’s continuously evolving real estate sector will provide an interesting playground for the CEO.

Fortress investment Group and SoftBank

Investments are one of the ways of people use to free themselves from financial constraints. It is a way of saving for future benefits. It is the dream of every person to have a comfortable future; free from financial worries. Financial constraints are one of the factors that cause stress and depression in many people. However, investing requires someone to have adequate knowledge about the company or business one wants to invest in. it is therefore mandatory for any investor to carry out a thorough investigation and have adequate information about where they are putting their money into. It is also advisable for any person seeking to venture in the investment world, to seek advice from experienced people or from companies that offer advice on investment. This is for the purpose of making the right decisions when making an investment.

Fortress Investment Group is a company that gained popularity due to the wide array of services it offers its clients. The company has been appreciated by many people across the world. Its ability to meet the clients’ needs is one of the factors that prove the company’s expertise. It is a private equity company that deals with investment management of hedge funds, real estate investments and debt securities. Fortress Investment Group was as a result of a partnership between three great investors who had gained a lot of experience in the industry. Fortress Investment Group started as a private equity company which quickly expanded to handle other types of investment.

Due to the company’s success, it was ranked among the best companies in hedge fund management. Peter Briger and Michael Novogratz are also credited as some key people who are credited for the development of the company. The company has achieved a lot of things in its long successful journey in investment management. It was successful in forming NYSE together with other companies such as Goldsman. In addition to that, Fortress Investment Group was able to close a deal with SoftBank which greatly increased the number of shareholders in the company. the deal with Softbank will greatly increase the company’s capital and assets.

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Nick Vertucci Journey in Real Estate

Nick Vertucci is a man who has failed and also found many successes in life. The story of the businessman tells of a personality who has endured all the hardships of life, yet he merged so successful. The real estate expert has founded a very successful academy where he teaches people about real estate investments. The businessman has also written many publications that are being sold on Amazon, speaking about the secrets of success in the competitive market. Many people have realized their dreams by following the footsteps shown by Nick Vertucci. The wealthy investor has raised a very successful real estate business even when the economy of the world faced hardships. The hard work he has been putting in all his investments has paid off so well over the years.

Nick Vertucci story started when he was born in the United States several decades ago. Unfortunately, the businessman lost an interest in education at an early age, so when his father passed away, he left school in search of a living. His family didn’t have a reliable source of income, and this meant that the family didn’t have the basic needs. The first job acquired by Nick Vertucci was that of a taxi driver, and he used his car as a house. When he established a computer parts business, the businessman had a taste of good life. The business brought in good profits and Vertucci married his wife and had kids. The success of the computer business was short lived. The business collapsed, leaving the businessman with losses and a family to feed. The day he ventured into real estate, things turned out to be so well. The real estate business flourished and gave him so many profits, making him one of the experienced executives in the market. The academy he founded has also been fairing on well.

Why the leadership of Equities First Holdings Will Help Them Lead the Lending Industry

Al Christy Jr. had the correct idea when he created Equities First Holdings(EFH) in 2002. By creating EFH, he provided an alternative method to people and businesses who were turned away from banks because they did not qualify for traditional loans. EFH provides financial advice and the equity loan. An equity loan allows a business or individual to use stocks as collateral. The stocks must be approved by EFH before it can be used as collateral. EFH will determine the future value of the stocks before it can be used as collateral.

By offering an alternative method, EFH was responsible for 700 transactions. The transactions delivered nearly a billion dollars to EFH’s customers. Looking towards the future, EFH projects to create nearly 2,000 transactions. They also expect to cross the $2 billion-plateau.

Integrity and professionalism are important components for EFH to reach their professional goals. Christy Jr. is a motivator who ensures that integrity will always be a part of the regular business practices of EFH